About Us
Simplicity, Inclusitivity, Minimalistic
A multi-brand online selection of products that serve to complement your multi-faceted lifestyles in a modern and ever-evolving society. We thrive on simplicity as form that will never run out of trends. We love how the uncomplicated emits a superior but yet inclusive look to an object without having to care much for seasons. When style is built on durability and timelessness, you become it. We are here for the long run.
Our Story
It all started from 2019, with Rains as our first brand to offer minimalistic and inclusive essentials. From then on, we try to bring more products in conjunction to providing quality lifestyle to the market with additional brands from many part of the world. We are pushing for conscious buying lifestyle where you don't need many things, but only few selected that will give a positive impact on many aspects of your life.
Products
We offer minimalistic style product for you in order to keep up with the current trends. We carefully selected brands that we believe will not only be a great additional to our society but we also make sure they are of a high quality product, making sure that it will add value to your lifestyle. Browse through our selection of brands at ease.
Offline Stores
CENTRAL Dept. Store
Grand Indonesia - East Mall - Level 1
Jl. M.H Thamrin No. 1, Menteng,
Central Jakarta
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Opening Hours : 10 am - 10 pm
LOTTE Mall
Level 2 - Across Sate Khas Senayan
Jl. Prof. Dr. Satrio No. 3-5, Kuningan,
South Jakarta
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Opening Hours : 10 am - 10 pm